TECNO Mobile

About This Project

Tecno is a leading OEM in /Africa with a market space of 31% of Nigerian Mobile internet consumption


Campaign Objective

Feature phone promotion, new features and descriptive promotion


Duration

70 days


Executed Action

Promoted contents describing new features and benefits of new product


Platform channel

Twitter and Instagram


Results
– 900 contents created
– 10000+ engagement responses
– Trend on Twitter
– Brand Exposure (6 -KOLs)
– Product description on Creative content to educate customers