IVY Hotel

About This Project

Ivy Hotels is the midscale hotel chain brand of the Yimei Group; it features a modern design and a diverse user experience; providing a comfortable stay for business travellers and the general public at a reasonable price.

Campaign Objective

Brand exposure and direct sale


6 weeks

Executed Action

Utilized 10 Kols to promote brand awareness and sales (unique promo acquisition system)

Platform channel

Twitter and Instagram


– 600 contents created
– 4000+ engagement responses
– Brand Exposure (15 S-KOLs)
– A- KOL buzz amplification
– Walk-in experience increase by 45%