IVY Hotel
About This Project
Ivy Hotels is the midscale hotel chain brand of the Yimei Group; it features a modern design and a diverse user experience; providing a comfortable stay for business travellers and the general public at a reasonable price.
Campaign Objective
Brand exposure and direct sale
Duration
6 weeks
Executed Action
Utilized 10 Kols to promote brand awareness and sales (unique promo acquisition system)
Platform channel
Twitter and Instagram
Results
– 600 contents created
– 4000+ engagement responses
– Brand Exposure (15 S-KOLs)
– A- KOL buzz amplification
– Walk-in experience increase by 45%