About This Project

PalmPay is a one-stop payment solution for African consumers and businesses by making financial services more accessible and affordable.

Campaign Objective

Countermeasures against negative tweets


5 months

Executed Action

Tackled the negativity being promoted around the brand to secure the Palmpays’ position as a key player in the Nigerian fintech space


– 2200+ contents created
– 12000+ engagement responses – Trend on Twitter
– Buzz growth on Instagram 37.7%