PalmPay
About This Project
PalmPay is a one-stop payment solution for African consumers and businesses by making financial services more accessible and affordable.
Campaign Objective
Countermeasures against negative tweets
Duration
5 months
Executed Action
Tackled the negativity being promoted around the brand to secure the Palmpays’ position as a key player in the Nigerian fintech space
Results
– 2200+ contents created
– 12000+ engagement responses – Trend on Twitter
– Buzz growth on Instagram 37.7%