LUSH HAIR
About This Project
Lush Hair is a subsidiary of the Tolaram group, which is a major player in the FMCG rankings in Nigeria.
Campaign Objective
Brand exposure and direct sale
Duration
2 months
Executed Action
Tackled the negativity being promoted around the brand to increase brand exposure and sales.
Platform channel
Facebook and Instagram
Results
– 750 contents created
– 13500+ engagement responses
– Engagement created in 3rd party social media
channel
– Market share margin Increase of 17.74%